May 2011-University of Maine Farmington Alumni & Development

May 1, 2011
Seabren Reeves ’05, who is earning an MBA at USM, was the leader of the winning team in this year’s USM Student Business Plan Competition. Along with his wife, Whitney (Martin) ’04, Reeves co-founded Bitzy Baby™, a juvenile safety product company that specializes in improving infant sleeping environments, which won first place in both the Scalable Business Track category and the grand prize.

Reeves, the company’s chief operations officer, said he and Whitney, the chief marketing and development officer, came up with the idea for the company’s flagship product, the Bitzy Bumper™, shortly after their son began rolling in his crib. “The crib bumpers on the market all created their own problems,” he said. “We knew that there could be a better solution, and we were compelled to invent it.” As part of the competition, nearly 20 teams developed their original ideas into business plans to vie for up to $10,000 in cash, $15,000 in consulting services and the chance to use the Maine Center for Business and Enterprise Development’s “incubator” as personal office space.

Learn more about the couple’s venture at and see the full story on their prize-winning company on the USM website.