Bitzy Baby Selected as SBA InnovateHER National Finalist

Apr 17, 2015
Bitzy Baby selected as an SBA InnovateHER National Finalist, and will pitch at the Washington Post in Washington, D.C.
Fifteen Entrepreneurs to Pitch Their Innovative Products and Services for Women & Families at National Small Business Week Event in Washington, D.C.
Release Date:
Friday, April 17, 2015
Release Number:
Cecelia Taylor (202) 401-3059

WASHINGTON – The U.S. Small Business Administration (SBA) today announced the finalists in the InnovateHER Business Challenge, a nationwide competition for entrepreneurs to develop products and services to enhance the lives of women and their families.

“The incredibly innovative entries we received from all across the country are a testament to the genius of America’s entrepreneurs,” said SBA Administrator Maria Contreras-Sweet. “We received so many thoughtful business ideas it was difficult to narrow them down to just fifteen finalists. There’s no shortage of entrepreneurs with insightful, practical solutions, and all of us at the SBA are focused on ensuring that they get the capital and services they need to start and grow the next generation of great American companies.”

An executive committee of SBA officials reviewed the nearly 75 semi-finalist nominations and selected 15 finalists whose products and services best met the competition criteria and presented the greatest potential for success.  The SBA congratulates the following finalists, who will compete for the top three awards and a total of $30,000 in prize money provided by Microsoft:

  • Heather Badal, LoEapps Drive Control, Albuquerque, NM
  • Sophia Berman, Trusst Lingerie, Pittsburgh, Pa.
  • Lisa Crites, The Shower Shirt Company, Cocoa Beach, Fla.
  • Wendy Davis, GestVision, Inc., Guilford, Conn.
  • Helen Denise, Hilin Life Products, Inc., Newark, N.J.
  • Joseph Dorsey, Backseat Baby Alarm2, Fort Mitchell, Ky.
  • Bethany Edwards, Lia Diagnostics, Philadelphia, Pa.
  • Rozalynn Goodwin, GaBBY, Columbia, SC
  • Jonathan Marshall, Baby Booster, Fayetteville, AR
  • Cherie Mathews, Heal In Comfort, Austin, Texas
  • Adriana Moscatelli, Play Works Studio, Normandy Park, Wash.
  • Whitney Reeves & Seabren Reeves, Bitzy Baby, Brunswick, Maine
  • CJ Scarlet, Tiger Eye Sensor, Inc., Clayton, NC
  • Leiah Scheibel & Alexandra Bradberry, The Sparkle Bar, Glendale, AZ
  • Candace Sparks, S.P.A.R.K. LLC, Ocean Springs, Miss.

These finalists will travel to the District of Columbia on May 8th where they will pitch their products and services to a panel of expert judges during SBA’s National Small Business Week.  Finalists will also be invited to a Women in Small Business breakfast hosted by the Washington Post.

InnovateHER: 2015 Innovating for Women Business Challenge kicked off in early March with local competitions throughout the country hosted by universities, accelerators, clusters, scale-up communities, SBA’s resource partners and other local organizations.  The SBA sought entrepreneurs who created a product or service that will have a measurable impact on women and their families, fills a need in the marketplace, and has the potential for commercialization.

For details on the competition and to sign up to attend the Live Pitch Finale event, visit A live stream of the event will also be available at that the link on the day of the event.

Cosponsorship authorization No. 15-6050-91.  SBA’s participation in this cosponsored activity is not an endorsement of the views, opinions, products, or services of any cosponsor or other person or entity. All SBA programs and services are extended to the public on a nondiscriminatory basis. Reasonable arrangements for persons with disabilities will be made if requested at least two weeks in advance.